http://www.behance.net/gallery/Le-Coq-Sportif-Spring-Collection-Ad-Campaign/600555
This is a Le Coq Sportif advertisement showing some of their new gear. The advertisement shows two people coming out of eggs meaning that they are "breaking out of their shell" and trying new ideas to attract customers. Le Coq Sportif is using this ad to also tell possible customers that they need to try something new and why not try Le Coq. Another message that Le Coq Sportif is trying to send is that everyone is different and different is good so why not be yourself and create and image that only you can be.
http://files.coloribus.com/files/adsarchive/part_512/5125005/file/boursin-cheese-the-mouse-small-60009.jpg |
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