McDonald's In Paris

For this post I will be comparing McDonald's in France with McDonald's in America. Yummy!!

French McDonald's Website

The French McDonald's website is very different than the McDonald's website that we see in America. The French use a very simple layout which makes it easier for their target market to understand. The logo in that is used on this website is different than the one you see in America. Although they still use the Golden Arches the background is green and not the normal red. This is because the French are trying to appeal to their customers emotionally. All of Europe is in a "Green Movement" and by creating a logo with the green background lets McDonald's customers know that the McDonald's corporation is also trying to go green. 

EasyOrder- McDonald's France

All of the McDonald's in France have these EasyOrder  Machines. This specific one is an example from the McDonald's on the Champs-Élysées. EasyOrder machines only except payment by card and you skip to the front of the lines that clog up every McDonald's.

United States McDonald's Website

The McDonald's website in America looks very different than the one in France. The logo is still the same red and gold. Compared to the French site the American site is very confusing and instead of just showing pictures of food on the front page there are links to take you to other aspects of the site. For example, the picture in the middle on the bottom shows an average man that McDonald's tells you "picks the apples for happy meals." By doing this it makes the customers feel closer to the people who make the ingredients for meals at McDonald's and it makes the food seem more legit and healthier to customers.

I went to the McDonald's on the Champs-Élysées (which is the most profitable McDonald's in the world) late one night. The lines where crazy and took up half of the restaurant and the EasyOrder machines even had lines. In La Defense, there is a mall that has three McDonald's in it and are all connected by elevators and escalators. If you go to a McDonald's in Europe you are guaranteed to see an item on the menu that you have never seen before. In Paris you can by a normal Big Mac but then get potato wedges instead of fries and you can even replace your Coke with a nice beer. Just going into the McDonald's in France was a cultural experience that I will never forget.