Post 12 Rhetorical Analyses of 2 Media Artifacts

http://www.behance.net/gallery/Le-Coq-Sportif-Spring-Collection-Ad-Campaign/600555

This is a Le Coq Sportif advertisement showing some of their new gear. The advertisement shows two people coming out of eggs meaning that they are "breaking out of their shell" and trying new ideas to attract customers. Le Coq Sportif is using this ad to also tell possible customers that they need to try something new and why not try Le Coq. Another message that Le Coq Sportif is trying to send is that everyone is different and different is good so why not be yourself and create and image that only you can be.

http://files.coloribus.com/files/adsarchive/part_512/5125005/file/boursin-cheese-the-mouse-small-60009.jpg

This here is an advertisement for Boursin Cheese. If you didn't know Boursin Cheese is the bee's knees. The ad shows a mouse laying down next to some cheese and it has always been a thing that mice like cheese thus the cheese must be good. Also, in order for you to no it's a luxury the sprawled out mouse is wearing some nice gold jewelry with sunglasses, a purse and some nice heels. This ad would attract many Parisians because what two things do people in Paris love besides cheese and expensive goods.